Magic links
Magic Link authentication to drive frictionless engagement from email/SMS campaigns.
Cutting app installation friction so loyalty clients actually engage
Slashed time-to-market and drove stronger end-user engagement after launching 60+ branded apps on a scalable Progressive Web App platform in just 12 weeks.
“True9 understood our business, took ownership from day one, and delivered exactly what we needed. On time, on budget, and beyond expectations.”
Business impact
- Over 60 branded apps provisioned and launched to date
- Significant reduction in time-to-market for new clients
- Wider accessibility due to its web-app nature
- End-user engagement up, with positive usability metrics
- Built to scale well beyond the current client base with minimal ongoing maintenance
- Reduced cost and complexity of client onboarding
- Strengthened our client’s market position by enabling rapid, tailored deployments
Tailored reward experiences for a diverse client base
To stay competitive, this leading international loyalty and incentive provider needed to launch branded apps for clients fast, and without the cost and lead time of building each one from scratch.
That meant:
- Quick deployment for new client apps
- High engagement with minimal drop-off
- Cross-device accessibility that scales
- Integration with existing loyalty platforms
- Native-like features, including push notifications
- Full brand customisation for every client
And because the business was in a high-growth phase, the solution needed to scale seamlessly, be easy for non-technical staff to run day-to-day, and deliver measurable returns for clients.
Business impact
- Over 60 branded apps provisioned and launched to date
- Significant reduction in time-to-market for new clients
- Wider accessibility due to its web-app nature
- End-user engagement up, with positive usability metrics
- Built to scale well beyond the current client base with minimal ongoing maintenance
- Reduced cost and complexity of client onboarding
- Strengthened our client’s market position by enabling rapid, tailored deployments
Building iteratively with feedback loops to reduce risk
To understand how technology was holding the business back, we first leaned into the Control phase of our distinct methodology. Researching engagement behaviour, we discovered:
- 75% of users abandon the process before installing a native app
- 54% of users said accessing rewards on mobile was too difficult
- Web apps achieve 36% higher uptake and sustained engagement
- 75% of users would sign up for a rewards programme if it worked on mobile without a separate app to install
With this insight, we worked collaboratively to set the Direction. This involved documenting the core business and engagement requirements, identifying the most effective channels for driving loyalty app adoption, ensuring the recommendation was commercially sound and technically possible, and setting clear KPIs to measure return on investment.
Finally, using our True9 Delivery Team of engineers, developers, UX designers and QA specialists, we delivered a multi-tenanted, cloud-based PWA platform, which is faster to deploy, more broadly accessible and cheaper to run long-term, with fully automated provisioning in just 12 weeks.
Key features
Push notifications
Cross-browser push notifications for re-engagement.
Theme & page generator
Fully customisable theme and page generator, enabling non-technical staff to build and launch apps without developer support.
Multi-device compatibility
Multi-device compatibility with install-to-home screen and offline mode
Automated infrastructure provisioning
Automated infrastructure provisioning - including per-tenant custom domains
Seamless integration
Seamless integration with our client's loyalty platform
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