Investing in the Future: Welcoming Chris Nicholl as Strategic Growth Director
As we celebrate more than a decade in business, True9 is looking firmly ahead.
Our aim has always been clear: to be the team that businesses turn to when the challenges are complex, the stakes are high, and results matter. That’s why every step we take now is focused on ensuring we have the right people, skills, and mindset in place to deliver even more for our clients in the years ahead.
As such, we’re proud to announce an important step in that journey: Chris Nicholl has joined True9 as our new Strategic Growth Director.
Why Chris, Why Now?
At True9, we don’t make hires lightly. We look for people who not only deliver; we look for people who share our values. Chris not only reflects those values but also brings additional qualities we admire: dedication, resilience, problem-solving, and the determination to see things through.
For almost a decade, Chris built his own successful creative and marketing agency driven entirely by word of mouth. Rather than focusing on self-promotion, he devoted himself to client needs and helping others grow. That client-first mindset is exactly what attracted us to him.
Chris combines technical insight with traditional, visual creativity. He has a rare ability to transform ideas into practical solutions, products, and services that deliver real impact for clients - while making them look and feel unique yet intuitive in ways that truly move the needle for his clients.
But what stands out most is Chris’s relentless commitment. Whether in business or in his personal life, once he decides on a goal, nothing gets in the way of achieving it.
Photography credit: World’s Toughest Row
He’s rowed across the Atlantic as skipper of team Hell Oar High Water, in The World’s Toughest Row. He’s an Ironman, a London Marathon runner, a Guinness World Record holder – and he even cycled Land’s End to John o’Groats (LEJoG) unsupported during Covid… you know, as you do ¯\_(ツ)_/¯. All the while raising tens of thousands of pounds for multiple charities.
Perhaps most impressively, he’s managed all of this while raising a young family (not single-handedly, as he’d be quick to insist) - all alongside building a business from scratch. And this is just a small sample of his achievements… not that you would hear him talking about them.
I think I speak for us all when I say… “Chill out Chris - you’re making us all look bad!” 🤣
In all seriousness, it’s this focus, creativity, resilience, and ability to deliver against the odds that makes Chris such a remarkable asset for True9.
The Strategic Growth Director: A Milestone for True9
Chris’s appointment marks a significant moment in True9’s journey. As we step into our second decade, we’re investing in the expertise that will allow us to deliver more ambitious outcomes for our clients. His role strengthens our ability to build deeper partnerships, shape the long-term direction of the business, and accelerate innovation in areas such as Internet of Things (IoT) and digital transformation. and digital transformation.
This isn’t just about what happens inside True9. It’s about how our clients feel the difference - experiencing greater creativity, sharper strategic focus, and a stronger sense of resilience as they pursue their own goals.
What This Means for Our Clients
For clients, Chris’s arrival represents added value delivered with pace and precision. True9 has always thrived in complex environments, but with his expertise we’re even better placed to help businesses scale effectively, unlock real-time insights from IoT and cloud systems, and embrace digital transformation without losing sight of what matters most.
Most importantly, we’re helping clients stay competitive in fast-moving markets where creativity, adaptability, and resilience are essential. Chris brings the rare combination of technical insight and creative vision that makes this possible - strengthening True9’s ability to deliver bold, innovative solutions with lasting impact.
Chris Nicholl (left) with Chris Richardson, Managing Director (right).
A Meeting of Minds
When we first spoke with Chris, it was clear he understood our vision immediately. He knew the direction True9 needed to take - and more importantly, he was excited to be part of the journey.
In Chris’s own words:
When True9 approached me, they didn’t come with an easy brief – they came with a big challenge. And that’s exactly what excites me. Yet what struck me most was the team: close-knit, dedicated, and free-thinking, and unafraid to tackle the kinds of challenges other wouldn’t even attempt. I knew straight away this was a team I wanted to be part of.
For us, that alignment was crucial. At True9, we thrive on complexity, creativity, and collaboration. Having Chris alongside us strengthens our ability to take that approach further - for our clients, our partners, and our future growth.
Looking Ahead
Even before his official start date, Chris immediately started taking the lead on implementing new internal projects and exploring external opportunities, using his eclectic experience (from fashion to manufacturing) to help shape True9’s next chapter. You’ll see his fingerprints throughout in no time.
As our Managing Director, Chris Richardson, puts it:
Chris joins us at an exciting time as we invest heavily in True9’s future. His track record and determination reflect the qualities we value most, and we’re confident he’ll help us deliver even more for our current and future clients, as well as True9 as we enter this next stage of growth.
There’s no time to rest - and no slowing down. At True9, we’re building the future one challenge at a time, and with Chris on board, we’re more determined than ever to make it happen.
I’m incredibly excited to be joining the True9 team. From day one, we’ll be rolling out new projects and initiatives that we’ve been planning. There’s a lot of exciting work ahead, and I’m looking forward to helping the team deliver innovative solutions, drive growth, and make a real impact for our clients.
Chris Nicholl
Building the Future Together
We’re proud of what True9 has achieved over the last ten years, but we’re even more excited about what’s next. 2025 has been a year of investment with a focusing on people, innovation, and strategy to ensure our clients are always ahead of the curve. The appointment of Chris Nicholl as Strategic Growth Director reflects our determination to shape the future of technology consultancy - and to continue being the trusted partner businesses turn to when it matters most.
To connect with Chris directly, you’ll find him on LinkedIn.
Success Story
To find out more about our work why not take a look at this success story.
We pride ourselves on solving meaningful problems that move businesses forward, from streamlining factory operations to building platforms that scale. See how we’ve delivered measurable outcomes for clients across sectors.
